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Efneo’s innovative approach to a gearbox and a freewheel has a chance to revolutionize the bicycle industry. Within the design process a logo, a printed ephemera, a website and a creative advertising campaign were reconsidered and refreshed. Qualities of Efneo’s company, such as dynamism, reliability and breaking fresh ground were reflected through a creative treatment. Project production: https://www.behance.net/gallery/22479189/Efneo