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The Keurig Guide to Holiday Moments is a content marketing project designed to create a story around Keurig’s world for the holidays. The objective was to place Keurig at the center of holiday time by accompanying consumers through all their “holiday moments”; whether alone, with family and friends, shopping or hosting. With its easy, theme-centered layout, the microsite offers consumers fun and festive ideas for recipes, tips and offers. The Keurig Guide adds value by facilitating consumers’ decision making process around the holidays.