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The internationally renowned label Schumacher revealed its new CI and online shop in time for the Berlin Fashion Week. Together with the corporate site’s new CI, the online shop has now also been relaunched. The corporate site and online shop now share a coherent look and feel, which is clean and classic throughout and reflects the exclusivity and new self-image of Dorothee Schumacher across all areas. A structured and functional page structure and the new shop navigation system invite the user to explore and shop.In a similar way to the entire corporate site, responsive web design has been used to structure many areas of the online shop, guaranteeing a visually attractive market experience on all mobile and desktop devices.