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Orion is a premium lighting e-commerce website created for a Serbian retailer of high-end European lighting brands. The main purpose of the project was to transform a large product catalog into a refined digital shopping experience that reflects the premium positioning of the brand while making it easy for customers to discover, compare, and explore lighting products. The design combines a minimal interface, strong visual hierarchy, atmospheric imagery, and product-focused layouts to balance aesthetics with usability and support the customer’s journey from inspiration to purchase.