Sound of Life (SOL) is an esteemed content marketing platform powered by KEF, a renowned British high-end loudspeaker manufacturer. SOL caters to inquisitive creatives seeking recommendations on what to watch, read, and listen to. Despite its prestigious reputation, SOL faced several challenges in its content management and workflow processes. SOL initially utilised Shopify and Shogun to create and manage content, but these platforms presented limitations that hindered its content creativity and growth potential. The company approached Flow Digital with the goal of overhauling its content management workflow and establishing a more flexible Content Marketing Platform for both contributors and content managers.