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Amin Kader, a renowned Parisian fashion house celebrated for elegance and artisanal savoir-faire, was limited by an outdated WooCommerce website that failed to reflect its luxury image or international ambitions. Rigid navigation, technical slowdowns, complex management, and a design lacking refinement weakened both the customer experience and the brand’s digital presence. KNR Agency carried out a complete migration to Shopify Plus, rethinking the architecture, design, and performance from the ground up. The new site delivers an immersive experience true to the codes of luxury, with fluid navigation, a refined presentation of collections, and an optimized purchase journey designed to boost conversions. Management has been simplified, giving the team full autonomy over catalog and content updates. Technical performance has been enhanced with greater stability, reduced loading times, and improved SEO through 301 redirects and optimized content. Each stage of the project was executed with precision, from the initial analysis to launch, including team training and post-launch support. Thanks to this redesign, Maison Amin Kader now benefits from a high-performing, premium e-commerce site that aligns perfectly with its identity, appealing to both international customers and local audiences through the promotion of its Paris boutiques. This successful digital transformation combines luxury, performance, and autonomy, reinforcing the brand’s online footprint and commercial appeal.