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Thriving, an urban resource collaborative that seeks to systematically provide sound theological training, character development and functional tools among urban leaders. Thriving came to me with a new idea to transition their yearly summit of 300 attendees to a full-fledged conference with the goal of attracting 1,000 people. For this new direction they changed the core layout of the conference to support more attendees. The website is simple and on the homepage a visitor can learn everything about the conference in one glance.