Apparel Music (label, media, factory) was created by Giuseppe D'Alessandro aka KiSk in 2009 following a quest for the most diverse musical styles. The need to explore this genre arises from the idea of bringing something new to the electronic scene. The two dogs in our logo are the yin and yang, day and night, good and bad, the contrast generated by everything... but above all love. Jazz becomes a way of reconfirming the most virtuoso elements of house music while welcoming the new sounds coming through on the international scene. The label’s founders want to explore a genre that combines dance music with jazzy sounds for discerning palates, or rather ears. Indeed only jazz beats can bring a more human dynamic to cold electronic music.