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Marked with authenticity and drenched in grandiose, Bareen by AJ is an indigenous brand that sings aloud the lores of Kashmir. The varied range of products offered by Bareen by AJ includes ethnic Kashmiri clothing like pashmina, tilla dozi, pherans, shawls, stoles, and dupattas; pure and authentic food products like kahwa, saffron, and mewas (dry fruits); and also, hand-made and intricately designed home décor products like kalamkari or papier-mache.