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Over the last decade, a lot of people have asked me the difference between a landing page vs website. So in this article, we are going to talk about the exact differences and when should use a landing page in your campaigns. What’s a landing page? A landing page is a webpage with a clear focus on a single call to action. A call to action could be that we want visitors to fill out the form or click-through to the next page. This is also known as a conversion. You should be able to track that exact action or conversion so that you can later improve your overall campaigns. Key differences between landing page vs website Now as the definition is out of the way, let’s look at some key differences between a landing page vs website.