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Powered by auto-tracking, UseItBetter instantly unlocks a stream of data on how customers use your website and makes that data work for you at every step of your conversion rate optimization process. From advanced analytics to A/B testing and personalisation, UseItBetter combines all the tools you need into a single workflow to save you time and money. If you work at e-commerce, ask us how companies like Very (ShopDirect) come up with A/B tests that led to multi-million uplift thanks to quantitative and qualitative insights from our tool. For telecom specialists, ask us how Play (Iliad) implements hundreds of changes via UseItBetter to accelerate Integration-free auto-tracking analytics and web optimization tools of their website and personalise customer journeys. For the insurance industry - ask us how insurers all over the world use our form analytics to reduce friction in their online quotes and discover new business opportunities.