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Bazana! is a brand of roasted, flavored nuts – seeds – trail mixes launched in 15g pack sizes in the Indian FMCG retail market. They are promoted as an easy, quick, healthy snack on the go for millennials, young working professionals & mom & kids. The project was to conceptualise, design and develop the Brand visual identity and Packaging variant designs for the latest entrant into the snack market, Bazana!