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Pay Per Click (PPC) marketing is the method of advertising yourself online to attract more traffic, where you pay only for the clicks made on your ad. This type of advertising can help you earn good amount of money and ROI in a very short interval of time because you pay only for the clicks made. While SEO campaigns may take months to drive traffic to your site, PPC brings in results soon after the implementation. Through PPC, you can pay for top positions on search engines and appear on relevant websites, which will help bring in instant targeted traffic.