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Cards on the table: British startup Linkee is a novel new quiz game anyone can play. Deceptively simple, but hard to master, the three guys made an appearance on BBC TV show Dragons’ Den and have been going from strength to strength. Electric has designed their website, created a set of bespoke graphics and even built an online shop to allow people to buy Linkee direct from the creators. They can even create their own questions, with the chance they will be featured in future runs of the game.