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At Softsens, all our products are “Inspired by Moms, and Developed by Experts!” Yes, we have a team of awesome in-house experts working on creating 100% safe and superior products for your baby, BUT the truth is – YOU are the real experts (don’t tell them we said that). All our products are inspired by the everyday needs, habits and experiences of real Moms like you. And we’ve got to say, you’re the best collaborator we’ve ever had.