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VU offers a large selection of eyewear in Canada. Thanks to the facial recognition technology, VU provides the virtual try-on and online booking of the whole range. This platform which brings together user experience and traditional e-commerce has been created by LEEROY, digital agency, (https://www.leeroy.ca/). At the cutting edge of technology, VU offers a unique experience to its clients, on the web and in-store: https://vu.ca/en/vu-virtual/ LEEROY has brought simplicity in design to highlight each frame. The minimalist context reinforces the user experience: the user is directly facing the final product. Each frame can also be seen in 360°, which allows to discover the product from all angles. By LEEROY (Canada) Antoine Lechenault, Sebastien Levy, Julien Sister & Alexis Doyen