The NFLxFIT Visual System Design Contest provided a unique and exciting educational opportunity. Through an experiential learning process, student participants learned from top industry professionals, including FIT faculty members from the School of Art and Design and brand management experts from the NFL. The contest asked students to reimagine the NFL's 32 professional clubs and design new graphic elements and treatments that distinctly represent each football club. The primary objective of the contest was to create a new visual system for the NFL merchandise that appeals to fans between the ages of 18 and 24. This project is a collaboration between the National Football League (NFL) and the Fashion Institute of Technology (FIT).