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childersbraces.com is a new site for Dr. Kyle Childers, the leading orthodontist in Benton, Harrisburg and Herrin IL. Dr. Childers wanted a new site to celebrate his 25th year as a practicing orthodontist. It had to be geared towards the local community in both aesthetic design and local SEO principles. It also had to connect his social media networks together, feature video and be easy to navigate to increase conversions.