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Wonder Reel. The portfolio of freelance creative Mike Etheridge, specialising in art direction, ideas, creative thinking, and digital design. I am a digital creative, a thinker, art director, ideas man, and conceptual designer, whose passion is thinking up and bringing to life creative solutions that push the boundaries. Previous client collaborations include - Nike, Samsung, American Airlines, O2, Adidas, Google, Durex, London 2012, Nando's, Barclays, Sainsbury's. I have spent the last 5 years working at award winning creative agencies such as McCann Worldgroup, AKQA, Stink Digital & R/GA, building up a diverse creative portfolio that spans various sectors, user experiences, campaigns, and product areas. My passion is approaching digital in innovative ways to create exciting journeys that harness the latest thinking, technology & trends effectively, rather than being limited by them.