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Red Bull Records is unlike most record labels and sees their relationships with artists as an organic one, a true partnership between label and artist. Speaking to this symbiotic relationship, we wanted to put the Red Bull Records artists and their work front and center in our redesign. Through the inclusion of rich media and animations, we were able to to serve music and media in a clean, sleek format. Whether it is a blast about a tour, a video drop, or a record release, we wanted to design and develop a website that made the content sing.