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DigitasLBi re-imagined PIRCH’s entire online experience at pirch.com to increase awareness of the brand and their expertise. The new site for the high-end home appliance retailer now: • Empowers users to digitally create their dream renovation project(s) from a curation of the world's leading brands. • Drives foot traffic to the showrooms where guests can refine their projects and experience the products first-hand. • Allows users to book live chef demonstration classes and other events happening at their local showroom locations 7-days a week. PIRCH’s unique and one-of-a-kind experiential showrooms have already redefined consumer expectations of what shopping for home appliances and decorative plumbing should be like – now pirch.com carries that experience to the digital world and once again truly separates and elevates itself from others in the current marketplace.