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Cinderella Kindness

25 Aug 2015
Featured of the Day

Cinderella Kindness


Signature Creative Inc

from United States
Categories Internet, Marketing, Movies, Social Colours Yellow Black Blue

More Info

"Have courage and be kind.” These are the words that inspire Cinderella to be kind no matter what. They’re also the inspiration for this microsite promoting the home video release of Cinderella, the 2015 live-action feature film from Disney. While scrolling through this highly-interactive, responsive microsite, words of kindness float magically by while—in the background—Cinderella undergoes her fantastical transformation (with the help of her Fairy Godmother.) Visitors to the microsite are able to to add their own words of kindness, choose a typeface ornamentation, and share their inspirational messages with the world, spreading the courage and words of kindness. An inspirational video message from Lily James, who plays Cinderella in the film, encourages visitors to participate and use the power that we all have to brighten someone’s day.