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ADAY was founded based on the need for clothing that kept up with our lifestyles. Multi-taskers, global travellers, fitness junkies and women with sh*t to do unite: our clothing won’t slow you down. Placing equal emphasis on contemporary ready-to-wear design and high performance, we’re developing activewear that can take us from morning meetings, to midday workouts, to midnight parties — and through all of the beautiful chaos in between. We're an online-first brand creating a digitally immersive experience to delight our customers.