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Spotify Lovers

Spotify Lovers



from France
Categories Others Colours Yellow Red

More Info

"We created the Ambassador Program with the idea of rewarding the most engaged and loyal users. Our mantra : « You love Spotify ? We love you back ! ». The program is called #SpotifyLovers and is divided in several steps : - locate fans and engaged users on Twitter - create a special website (http://spotifylovers.fr) which presents the program, gives informations via blog articles such as the prices to win, the current festivals and so on, and allows users to apply. - We promoted #SpotifyLovers via social media channels with a promoted Facebook post and a promoted tweet, but the idea is that the program should remain as secret as possible, to instaure the fact that #SpotifyLovers are privileged users (and also to avoid a too high number of applications). - Then, we selected the users according to their influence on Twitter, the frequency of their conversations about Spotify and their apply letter : do they really love us ? Why do they want to be Spotify Ambassadors ? The rewards are diverse and varied, and go with some obligations. The #SpotifyLover who talked the most and the better about a specific festival is selected and win a VIP access to it. Then, he has to animate our Snapchat account, to take some pictures and to give us his feedback about the festival. Each month and a half, the #SpotifyLoves are reevaluated to make sur the better ones are picked and chosen. "