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The successful international fashion label comma is launching a new online design concept with a new store. comma offers sophisticated feminine fashion for modern women who are looking for something special in every single garment and accessory. The new design is timeless and highly distinctive. comma offers sophisticated feminine fashion for modern women who are looking for something special in every single garment and accessory. The new design is timeless and highly distinctive. The new comma online store is optimised for convenient use on any mobile device – smartphones, tablets or PCs – whenever and wherever. The fully responsive website presents products and the brand in an innovative way, ensuring a unique shopping experience, while the combination and interlinking of the online store and corporate content creates a holistic brand experience. A highly intuitive search and navigation section, sticky header and zoom/detailed views of products guarantee optimum usability. The new store design stands out due to theclear way that product ranges are organised. The products and collections are displayed in multidimensional size and colour variants in top quality, while stylish animations on the home page and subpages invite users to explore and shop. Collections that alternate on a monthly basis plus the latest key looks and individual outfit recommendations provide inspiration and information at the same time. Engaged software and sR products: E-commerce platform: Demandware Responsive fluid grid, five viewports