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"The launch of the new Red Potato website provides a vastly improved user-friendly experience with simplified navigation and increased functionality throughout. The brief was to create a de-cluttered, responsive, on brand website that allowed potential customers to easily find a car and or finance option no matter what device they were using. Our focus was to develop for the increasing trend towards mobile usage and online car purchase. Therefore it was crucial to have a website that was responsive and fast loading whilst giving the user all the car information and imagery they require. "