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Scality.com is the main site for a technology firm based out of San Francisco. The site features React.js elements in tools like the blog and an interactive feature nicknamed, "the gorilla." It was designed with a "content-first" approach. The Scality team wanted to be able to publish news, blogs, and white papers to establish itself as a leading voice in its sector. It also needed to convert sales quickly and simplify its value proposition. Thus, we developed "the gorilla," (located on "The ring,") to help users to see value of the product at work.