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The Recycled Papers website is the UK specific website for Arjowiggins Graphic, developed by Bath (UK) based web design agency Mud. Mud created a concept around Arjowiggins’ ‘it feels good’ strapline. The photography emphasises the tactility of the papers, with props conveying the characteristics of different ranges. A modular UI design system helped to build the content quickly and effectively. Arjowiggins Graphic is the division that brings together recycled, coated and uncoated papers under one roof. Its main objective is the development of recycled, eco-responsible and innovative papers that offer clients unequalled levels of quality and performance. This range of eco-responsible papers, manufactured for the most part with recycled fibres, is the largest in the European market.