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To promote the ibis BUSINESS program, we conceived and developed a 360° experience allowing users to search for hidden golden envelopes in a virtual ibis Hotel and to seize their Privileged Moment. We wanted the experience to reflect ibis BUSINESS’ positioning, both professional and casual. The concept of a treasure hunt in a hotel was also a great way for users discover the different services and atmospheres offered by ibis. Alternatively, the game is presented as a VR instant win experience in certain flagship hotels that are participating in the ibis BUSINESS in-hotel animations.