FOCUS is a twice-yearly printed publication produced by Boise State University. It wanted to develop its first online platform that would allow it to produce two additional publications a year (with less cost investment than print publishing). Its online publication needed to mirror the layouts of its printed version while still leveraging all of the advantages that a digital medium offers. It needed to encourage a seamless user transition from print to web, be accessible on mobile and tablet devices for its younger audiences, and most importantly, it needed to be user-friendly to avoid alienating its aging population.