Business development is about internal growth and development. It is essential for a company to remain competitive in today's highly dynamic and competitive market. To get the most from your existing resources, you must also develop new ones. To find these best opportunities at your organization, your managers must have the necessary training and ongoing development to create the right decisions and implement the appropriate strategies. Strong sales and marketing strategy to determine whether a company is successful or not. Effective business development training helps you design and implement an effective sales and marketing training program. In addition, it prepares your employees for managing new business challenges. There are two components to a good Business Development Training program: content and reinforcement. Re reinforcement - gives your sales people's skills and knowledge that they need to effectively execute your sales proposal and build trust with customers. Content - trains your employees on how to make a persuasive, efficient and attractive sales proposal. They should also learn how to create a balanced and complete sales package. Finally, a well-designed Content and Reinforcement Training program to increase their skill sets and enhance interpersonal skills. The third component of effective Business Development Training is having a strong MBD / Customer Business Development Program. The term "MBD" stands for "Mandate for Admission," which is a document that outlines the criteria for admission into your company. In most companies, the BSC (business process cycle) mandates the inclusion of an MBD. Your Business Development Training should include the creation of an MBD so your leaders can determine who should be accepted into your company and what type of professional development or personnel management would be needed to hire, train and retain your best employees. Your Business Development Training should include an MBD that clearly identifies the revenue generation opportunities associated with each job in your organization. When you create an MBD, you should include both the direct and indirect revenue generation opportunities that are associated with each job in the organization. Along with a MBD, your leaders should also implement a solid leadership training program that provides information on building organizational culture, motivating your employees, encouraging good sales and creating an environment that is professional, productive and creative. A good leadership training program will help employees internalize these concepts and develop the ability to communicate them internally as well as externally to other departments within the company. Another important component of effective Business Development Training is the use of a powerful sales and market knowledge tool called the Performance Problem Model. The Performance Problem Model is based on the "problem vs. solution" framework that many of the world's top business development training programs are based on. This concept has been proven to increase employee satisfaction, generate higher revenue results, increase productivity and enhance the quality of customer service. This is why business development training programs using the Performance Problem Model are so effective at increasing overall company profitability. The final step in your Business Development Training will be to incorporate the above mentioned concepts into your overall management style and approach. For example, you may have a strong Sales Performance Problem Model and a strong Revenue Growth Rate (GRR). Because both are strong, you should work to create a situation in which both are reinforced. In order to do this, you will need to encourage and regularly reinforce the goals you have for your company. The best training in building a powerful leadership and management team will include the development of a comprehensive and flexible MBD. The MBD not only identifies the current revenue generation opportunities, but it provides a mechanism for generating future revenue as well. By using the MBD, you can not only increase your revenue generation potential, but you can also increase the productivity of your employees while reducing the risk of them going on strike. A strong MBD is an essential part of your Business Development Training curriculum.