Since the inception of Swim Tank it has been their belief that swimming is not only a fun activity but also a necessary life skill. Every day about 10 people die from drowning. In fact drowning is the leading cause of injury death in children ages 1-4 years and the 2nd leading cause of injury death among those age 1-14 years. Studies have shown that participation in formal swim lessons reduces the risk of drowning among children ages 1-4 years. Since launching their new website, Swim Tank has seen an overwhelming increase in targeted traffic and a significant decrease in the bounce rate.