Wall Street Journal Custom Studios partnered with The Charles to help Netflix promote the premiere season of Narcos, the series inspired by the notorious mastermind Pablo Escobar behind the Mendellin Cartel. In a tight 8-10 week turnaround, we concepted and executed a collaboration that was a visually arresting, bilingual native ad experience, going on to win awards such as a Cannes Lion, two D&AD Pencils, and a Webby.